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When it comes to membership marketing, can you tell the difference between good advice and bad?

There’s a lot of info out there about marketing your membership, but in the world of online business unfortunately a lot of it is unhelpful noise at best, and at worst, could be damaging to your reputation.

Many of us have learnt the hard way to stay away from marketers who try and sell you their secret shortcut or silver bullet, however, some of these myths are so common, they’re almost believed to be the industry standard of membership marketing.

So, how do we avoid the nonsense?

Here are the six most common membership marketing myths, and how you can avoid them:

Myth #1: You need to make people buy today or not at all

The most common myth (and arguably most infuriating) is that you need to give people a reason to buy your product today.

It’s well-known that leads need between seven to nine interactions with a brand before they’re ready to buy.

It’s a long-term, two-way process where people are learning to trust your brand and build a relationship with you.

If you nurture your pipeline correctly during this gestation period, you’re likely to be top of mind when they’re ready to buy.

This process could take weeks, months, or years, but by not pressurizing your buyers, you’re ensuring a more positive buyer experience, and they’ll be more inclined to buy from you again in the future.

Trying to shortcut the process and force purchases when you’re ready, rather than the buyer, is going to damage your credibility and make you seem untrustworthy.

Buyers expect their needs to be met by sellers, not the other way around.

Ultimately, pressurizing your pipeline is a lazy marketing tactic.